Chrysler made a move to have Imperial create it”s own division with a separate design executed by Virgil Exner when he first came to Chrysler. The 1955 Imperial borrowed many styling cues patterned after The Chrysler Phaeton Parade Car of which only five were made. The distinctive two piece egg crate grill, the full wheel openings and the iconic gunsight tail lights made Chrysler’s new flagship stand tall with Cadillac. Particularly in 1955 Imperial offered more rear seat leg room in this one year only sedan to try to win Cadillac Fleetwood buyers.
The move was largely unsuccessful in selling more units. Chrysler Imperials only produced 3500 units. Although the car was beautiful, distinctive and Hemi powered, they had to be sold in Chrysler Plymouth dealerships that did not have the prestige facilities of Cadillac. Folks writing a big check wanted to be pampered in luxury surroundings such as Cadillac offered. Some Cadillac buyers may have missed a great opportunity.
Our Imperial is a low mileage original that was repainted and partially reupholstered. It was finished in Yellow and Green which was a spring of 1956 special color offering. It has wire wheels and rare Chrysler Airtemp Air Conditioning.